Easy Read

Easy read is a specially developed communication style aimed at making information more accessible for people with reading or comprehension difficulties. Easy read uses simple grammar, short sentences, clear terms, and supportive images to make content easy to understand.

Why offer easy read? It’s simple: integration and accessibility. Our world is a diverse mix of individuals, and everyone has the right to understand and utilize information. A web site that uses easy read opens its doors to a wider audience, including people with learning difficulties, those who may not read well, or individuals whose native language is not the website’s language.

Who should or must offer easy read? The short answer: Anyone who wants to make the world a bit better. But legally, in some countries like Germany, there are actually regulations on accessibility that require public information to be provided in easy read. Primarily, authorities and public institutions must comply with these regulations. However, businesses can also benefit from using easy read, as it allows them to reach a broader audience. The legal notice and privacy statement are complex legal texts that are difficult for many people to understand. Although this information is important for understanding rights and obligations, it is often not provided in easy read, as many authorities do not consider them to be “essential content”. However, it would be both sensible and necessary to make such texts accessible to everyone.

Google loves plain language! Using easy read can help search engines better understand your content, potentially increasing your visibility. As for customer relationships, easy read creates an open and inviting atmosphere. With easy read, you enable your clients to easily understand and process the provided information without having to navigate through complex technical terms or confusing sentence structures. And a customer who feels understood is a customer who stays!